HOW WE DO IT
We consolidate already exisiting financial datasets from the client environment.
- Transactional data
- Product Data
- Credit bureau data
- Customer Profile data
- Spending data
- Retail data
We sensitize the data to create a single view of a customer across the multiple datasets/data sources within the same client environment.
- Data wrangling
- Data Annotation
- Data normalisation
We run customer financial data through our models first to perform associations & anomaly detections to cluster customer behaviours. We enrich these bahvioural insights using cluster insights from other datasets within the ecosystem. Overtime we're able to predict customer and cluster behaviours.
- Clustering models
- Prediction models
- Enrichment models
We paint a picture of your customer bahiours for you. Our clients are able to access the insights via our data dashboard.
- Cluster behaviour visualization
- Nudges (recommendations)
Insights & Nudges
We provide our clients with insights on their customer data, provide nudges (recommended actions) for identified trends and the ability to engage the identified clusters from our data dashboard.
- Classified behaviour
- Action recommendations
- Product recommendations
We make magic with your customer data
We are a financial data aggregator with a product called Gugu.ai, a consolidation and enrichment engine accessible through a data dashboard.
As a data consolidation and enrichment engine, we enable you to better understand your customer's financial behaviours from multiple sources. We also give you more power to engage your customer clusters at the right time.
Powerful services & tools that your business needs
These tools are made to help you get more out of your user data.
Personalised product offerings
Personalised user engagement
Enriched customer insights
Trends & adoption predictions
Customer feedback analysis
Our value to you
Increase customer engagement & loyalty
Our data dashboard gives you access our customer clustering and prediction models, enabling you to personalise your customer engagements and increase loyalty.
Realise new revenue streams
Our trends and product adoption prediction services will help you get ahead of the game by helping you tailor your products to cater for nuanced customer needs and opportunities.
Increase your transaction velocity
Knowing your customers' current, associated and future (predicted) behaviours will allow you to upsell, and cross-sell more effectively, at the right time.
The people are speaking
“We are excited by Akiba’s focus on user experience and using elements of gamification to drive financial wellness amongst millennials. The team impressed us with their energy and insight into the financial behaviours of SA’s youth.”
CNBC AfricaJuly 2019
"SA fintech Akiba Digital uses AI tech to help millennials manage their finances"
Venture burnJan 2019
"Top SA Startups to look out for in 2019"