HOW WE DO IT

Our workflow

01

Consolidate Data

We consolidate already exisiting financial datasets from the client environment.

  • Transactional data
  • Product Data
  • Credit bureau data
  • Customer Profile data
  • Spending data
  • Retail data
02

Clean Data

We sensitize the data to create a single view of a customer across the multiple datasets/data sources within the same client environment.

  • Data wrangling
  • Data Annotation
  • Data normalisation
03

Data modelling

We run customer financial data through our models first to perform associations & anomaly detections to cluster customer behaviours. We enrich these bahvioural insights using cluster insights from other datasets within the ecosystem. Overtime we're able to predict customer and cluster behaviours.

  • Clustering models
  • Prediction models
  • Enrichment models
04

Data Visualization

We paint a picture of your customer bahiours for you. Our clients are able to access the insights via our data dashboard.

  • Cluster behaviour visualization
  • Customers
  • Nudges (recommendations)
05

Insights & Nudges

We provide our clients with insights on their customer data, provide nudges (recommended actions) for identified trends and the ability to engage the identified clusters from our data dashboard.

  • Classified behaviour
  • Action recommendations
  • Product recommendations
  • Reporting

We make magic with your customer data

We are a financial data aggregator with a product called Gugu.ai, a consolidation and enrichment engine accessible through a data dashboard.

As a data consolidation and enrichment engine, we enable you to better understand your customer's financial behaviours from multiple sources. We also give you more power to engage your customer clusters at the right time.

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    Customer Clustering
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    Predict Behaviour
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    Understand Customers
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    Extract Insights
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    Identify Trends
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    Business Performance
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    Data Enrichment
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    Drive Strategy

Powerful services & tools that your business needs

These tools are made to help you get more out of your user data.

Customer clustering
Behaviour classification
Personalised product offerings
Behaviour predictions
Personalised user engagement
Enriched customer insights
Data visualization
Affordability predictors
Trends & adoption predictions
Customer feedback analysis
THE VALUE

Our value to you

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Increase customer engagement & loyalty

Our data dashboard gives you access our customer clustering and prediction models, enabling you to personalise your customer engagements and increase loyalty.

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Realise new revenue streams

Our trends and product adoption prediction services will help you get ahead of the game by helping you tailor your products to cater for nuanced customer needs and opportunities.

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Increase your transaction velocity

Knowing your customers' current, associated and future (predicted) behaviours will allow you to upsell, and cross-sell more effectively, at the right time.

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